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Ford kicks off EV truck sales battle as F-150 Lightning production begins

Ford has started production of the F-150 Lightning pickup truck, a milestone for the automaker that will test whether the never-ending demand for F-Series trucks — the profitable cornerstone of its business — will extend to battery-electric vehicles. Reservations for the all-electric pickup truck suggest Ford’s bet on an electric version of the F-150 — an investment that has exceeded $1 billion — will pan out. Ford CEO Jim Farley called the Ford F-150 Lightning a “Model T” moment, a nod to a disruptive and pivotal moment that revolutionized mass production, giving Americans unprecedented access to vehicles and even changed the physical landscape of the United States.

Boeing’s ‘dreadful’ quarter is just more bad news for investors, analyst says

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